Boneybone Studio creates, develops and grows original characters, stories and creative worlds across publishing, animation, education, digital content, merchandise, collectibles, licensing and entertainment.
Boneybone began through a creative collaboration around MISI. That experience shaped a bigger idea: a strong story should not end with a book, and a character should not exist only on a screen. A strong IP can become an ecosystem.
The new Boneybone strategy deepens the relationship between people and our worlds — moving beyond passive consumption into participation and ownership.
People discover our stories through comics, books, animation, video and digital content.
Audiences follow, interact, share, discuss and become active members of the community around each IP.
Fans can bring the worlds they love into everyday life through merchandise, collectibles and experiences.
Each Boneybone property has its own identity, audience and purpose — together forming a growing portfolio of Malaysian stories and characters.
The foundational Boneybone property: Malaysian stories about school life, friendship, family, humour, ambition, challenges and growing up.
Warm, relatable storytelling that introduces Islamic values through friendship, family, kindness, responsibility, school and everyday life.
An Islamic youth IP created to start conversations about faith, identity, social media, peer pressure, mistakes, forgiveness, Ramadan and personal growth.
The Eternal Explorer — official mascot of Boneybone Studio and an original IP with potential across content, merchandise, collectibles, collaborations and his own universe.
Bon represents Boneybone itself: constantly moving, exploring, making and imagining what could exist next. He is the studio's official brand ambassador — and a property designed to become much more than a mascot.
Bon sees possibilities everywhere — ordinary moments can become the beginning of a new world, character or story.
He represents craftsmanship and execution. Great ideas matter, but building them well matters just as much.
Bon represents responsible storytelling: enjoyable, respectful, positive and built with a long-term point of view.
A character discovered through a page or screen can become a T-shirt, hoodie, sticker, collectible, bag, figurine or desk object — something a fan can carry, display and identify with.
Boneybone Studio participated as an investor in Libang Libu — extending our creative ambition beyond our internally developed IPs and into the wider Malaysian entertainment industry.
The investment reflects a broader BBS strategy: build our own worlds, while selectively participating in high-potential creative projects that deepen our experience, networks and understanding of entertainment at scale.
Boneybone Studio's investment participation is stated in the company profile. Independent box-office verification: FINAS CEO Datuk Azmir Saifuddin Mutalib said in May 2026 that Libang Libu was among local films that had exceeded RM10 million in box-office earnings. Source: Bernama / FINAS.
Our work connects storytelling with the platforms, products and partnerships that allow an intellectual property to grow.
Original characters, universes, concepts and long-term creative properties.
Comics, novels, educational books, activity books, school materials and digital publications.
Short animation, micro-shorts, digital stories, character videos and social content.
Character-led school materials, youth resources, Islamic content and activity-based learning.
Apparel, stationery, plush, accessories, lifestyle products and character goods.
Figures, blind boxes, limited editions, special drops and artist collaborations.
Selected partners that can take Boneybone IPs into new categories and markets.
Selective participation in the wider entertainment ecosystem — including BBS's investment participation in the Malaysian box-office hit Libang Libu.
A simple model for turning creative ideas into worlds that people can discover, participate in, experience and eventually own a piece of.
Build memorable characters and stories.
Use publishing, animation and digital content to develop audiences.
Turn audiences into active communities.
Bring the IP into products, events and interactions.
Offer merchandise and collectibles from the worlds people love.
Grow successful properties into new formats, markets and categories.
The evolving Boneybone identity combines craft, curiosity and a much closer relationship with the communities around our characters.
We imagine new worlds — and believe in the craftsmanship, discipline and capability needed to build them properly.
Modern IP lives inside communities. Our characters should participate naturally in digital culture, not simply broadcast at audiences.
Creativity should not feel trapped by traditional corporate limits. We make room for exploration, play and unexpected ideas.
Boneybone's evolution is the story of widening the possibilities around Malaysian intellectual property.
A collaboration around a Malaysian comic property becomes the starting point for Boneybone.
MISI grows into publishing, animation, education, school materials and merchandise.
Amir & Friends and Ruzan expand the studio into new audiences, voices and purposes.
Bon gives Boneybone its own recognisable ambassador — and a native IP with room to grow.
Boneybone participates as an investor in the Malaysian film Libang Libu, which went on to exceed RM10 million at the box office.
Content expands into community, merchandise, collectibles and everyday experiences.
Characters increasingly participate in social culture, conversations and community life.
Malaysian IPs expand across audiences, platforms, partners and markets beyond Malaysia.
Future growth is focused on strengthening the existing portfolio while creating the foundations for new properties, new products and regional expansion.
Deeper stories, stronger visual identities and more consistent content for MISI, Amir & Friends, Ruzan and Bon.
Continue experimenting with new characters, genres, worlds and storytelling opportunities.
Grow from micro-content and short-form animation toward larger storytelling opportunities.
Develop active digital communities around characters rather than relying only on viewership.
Develop lifestyle goods, character merchandise, figures, blind boxes and limited-edition drops.
Explore selected productions, partnerships and investments beyond publishing and animation, building on our participation in Libang Libu.
Develop Malaysian IPs capable of connecting with audiences across Southeast Asia and beyond.
Boneybone Studio welcomes collaborations across IP licensing, publishing, animation, education, brands, merchandise, retail, collectibles, film, entertainment, school programmes, digital campaigns, co-productions, creative investment and regional distribution.
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